The rules behind every cookie banner, done without dark patterns.
The ePrivacy Directive, implemented through national laws, governs cookies, trackers, and electronic communications across the EU, and it applies alongside the GDPR, not instead of it. Regulators have made banner design, reject buttons, and consent records an enforcement priority.
At a glance
Who it catches
Anyone placing cookies or similar technologies on devices of users in the EU/EEA
Penalties
Set by national implementations; frequently combined with GDPR fines where consent is invalid
Enforcement focus
Reject-all parity, pre-ticked boxes, cookie walls, and consent-record quality
Interaction
Consent standards come from the GDPR; the placement rules come from ePrivacy
What it requires
The obligations that matter in practice.
- Prior consent for non-essential cookies and trackers, with reject as easy as accept
- Accurate cookie inventories behind the banner, categories that match reality
- Consent records that prove what each user agreed to and when
- Region-aware behaviour where EU opt-in and US opt-out regimes meet
How we help
Where our practice comes in.
FAQ
Common ePrivacy & Cookies questions.
Installation isn't compliance. The common failures are trackers firing before consent, categories that don't match the actual inventory, and no reject-all at the first layer. A cookie audit checks what actually fires, not what the CMP dashboard claims.
Start here
Tell us what you're dealing with.
Pick the service that sounds closest, or just describe the situation. You'll get an honest reply within 24 hours: where you stand, what actually needs doing, and whether we're the right fit for it.
Prefer to talk? Book a free 30-min callEmail: abhishek.adv@yahoo.com
LinkedIn: linkedin.com/in/abhishekbansiwal
Working with clients across the EU, UK, US, India, and beyond. See the privacy notice for how enquiries are handled.